Monday, April 20, 2009

Get Eco-Friendly with Disney's EARTH

Usually, making an effort to help the environment requires getting out in a park and picking up trash, chaining yourself to a tree, or some other kind of active endeavor. But now, Disney is offering those who want to be environmentally friendlier a fun and easy way to make a difference. For every person who sees the new EARTH film during its opening week, Disney will plant a tree in their honor. EARTH premieres nationally on April 22 and is the first film by Disneynature, the first new film label to be introduced by Disney in 60 years.

EARTH is a spectacular film from the world’s most acclaimed nature filmmakers, and we couldn’t think of a better way to launch the new Disneynature banner, and to celebrate the spirit of the film and Earth Day at the same time,” said Dick Cook, chairman of The Walt Disney Studios. “The film gives moviegoers an entertaining and unprecedented view of our planet, with some of the most astonishing imagery and exciting natural drama ever presented on the big screen.”

Many may not realize that one of Walt Disney’s dreams was to create nature documentaries. From 1948 to 1960, his True Life Adventure series won eight Academy Awards by chronicling the antics of real animals.

EARTH now seeks to revitalize Disney’s dream by telling the remarkable story of three animal families (polar bears, elephants in the tropics, and humpback whales) and their amazing journeys across the planet. Narrated by James Earl Jones, the film features rare action, unimaginable scale, and impossible locations to combine Disney storytelling with nature documentary.

People can learn more about EARTH at Epcot, where the International Flower & Garden Festival features a display about the movie inside Garden Town. Outside, there’s also an impressive sand sculpture dedicated to the film.

Once the movie has completed its opening week, Disney will tally up the number of moviegoers and plant one tree for every one of them in the Brazilian Atlantic Forest, which is considered the most endangered rain forest in the world. A hot spot of biodiversity, the Atlantic Forest is struggling for survival with only seven percent of it remaining.

So if you’d like to make an easy contribution to the environment and see a great film at the same time, be sure to check out EARTH when it opens on Earth Day, April 22. The film will be playing at Downtown Disney, of course, at the AMC 24 Theatres Complex on Pleasure Island. We especially recommend enjoying the film there in the luxury of loveseat-style stadium seating with the awesome quality of THX Surround Sound and Sony Dynamic Digital Sound.

And if you haven’t already, be sure to visit Epcot, where you can learn new ways to be ‘green’ in your garden at home and see cool photographs of Disneynature’s EARTH before the movie comes out. As always, save on your Disney adventures with Walt Disney World tickets from


Follow Me