Monday, August 31, 2009

Disney Buys Marvel for $4 Billion

Could we be seeing Iron Man in Tomorrowland at Magic Kingdom or Spiderman on top of Spaceship Earth at EPCOT? Considering Disney just bought Marvel for $4 billion dollars, fans of both companies are already reeling with ideas and theories as to what will happen next. With this important purchase, Disney will acquire the rights to over 5,000 Marvel characters with the main focus being on: Spider-Man, Iron Man, Thor, The Fantastic Four, Captain America and the X-Men.

Disney has stated they believe this merger will work successfully much like the Disney/Pixar merger has been working for the last few years noting the box-office hits the 3D animation company has been producing. While Marvel has a number of films currently in production, including the sequel to Iron Man, Disney has stated it has no intentions of interfering with the current projects but will eventually move towards becoming the sole distributor of Marvel films in the future.

As for the parks themselves, expect to see plenty of new merchandising on its way. Disney hopes this new partnership will help cater to the younger male audiences which may have felt left behind with the princess boom Disney has experienced over the last few years. Despite having characters like Buzz Lightyear and Jack Sparrow as favorites with boys, Spider-Man and Iron Man are just as, if not more popular with the audience Disney is trying to target.

While many fans of the respective companies are concerned as to what this merger could mean, both Marvel and Disney leaders are trying to reassure the public this will be a mutual partnership and not some sort of takeover. Many details have yet to be revealed as the merger will be finalized later today if not sometime this week, but Marvel is excited to welcome Disney aboard.

"Disney is the perfect home for Marvel`s fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Ike Perlmutter, Marvel`s Chief Executive Officer. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney`s tremendous global organization and infrastructure around the world."


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